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Housing in Rock County
Both Census and HUD figures represent gross rent — contract rent plus estimated utility costs for electricity, heat, water, and sewer.
Rent in Rock County averages $1,037/month for a 2‑bedroom in 2024, compared to the Wisconsin median of $1,087 and the national median of $1,413. Local renters spend approximately 27% of household income on rent, below the national average of 32%.
HUD 2026 50th Percentile Rent Estimates for Rock County FMR Area are $958 for a studio, $1,018 for 1‑bedroom, $1,327 for 2‑bedroom, $1,700 for 3‑bedroom, and $1,757 for 4‑bedroom.
HUD 2026 Rent Estimates reflect market movement since 2024 Census data — a $290 increase for a 2-bedroom in Rock County shows a 28% rise over that period.
The U.S. Bureau of Labor Statistics annual unemployment rate for Rock County was 3.2% in 2024, compared to Wisconsin at 3.0% and the national rate of 4.0%.
